Beginning in the spring of 2007, P&G decided to create a Global Site Template for individual country representation on the web. The templates create a unified front globally for the company, while also offering each country an inexpensive way to build and maintain a site specifically catered to their markets. The first phase of the project, involved creating page templates to be used within the sites. As well as, a guide to assist each country in determining the pages desired and the assets that would be needed for development. To view the template guide, click here. The second phase involved using the templates designed to create a site for The Philippines, the first country to embark on this endeavour. In addition, a Flash feature was custom designed and built on the home page to celebrate the 70th Anniversary in The Philippines. In the months to follow, sites were designed for Spain, Pakistan and Egypt.